Marlboro

In 1910, the most popular brands were Pall Mall, Sweet Caporals, Piedmont, Helmar and Fatima. By 1917 there are now 3 national brands of cigarettes on the US market: Lucky Strike, Camel cigarettes and Chesterfield. In 1921, RJ Reynolds spends a whooping $8 million in advertising, mainly on Camel cigarettes. They also launch the highly successful “I’d Walk a Mile for a Camel” ad slogan. By 1923, Camel cigarettes control 45% of the U.S. cigarette market! The following year, Phillip Morris begins to push Marlboro cigarettes as a woman’s cigarette that is a “Mild as May”! camel online By 1930, the most popular brands were Lucky Strike, Camel cigarettes, Chesterfield, Old Gold and Raleigh. By 1940, Camel cigarettes take the lead as the most popular brands were Camel cigarettes, Lucky Strike, Chesterfield, Raleigh and Old Gold. In 1950, the most popular brands are Camel cigarettes, Lucky Strike, Chesterfield, Commander and Old Gold, so not much change.